Thursday, October 08, 2009
» 7 Ps of Social Media Relations for Ad Agency New Business
Should we add planning and perseverance?
by David Currie
We’ve all heard of the “4 Ps of Marketing:” Product, Price, Placement and Promotion (and I would also add Positioning to this mix). Barry Lawence of BrandCottage would like to suggest that there are “7 Ps of Social Media Relations.” I think that these can be applied to ad agency new business, so I’ve edited them to be a little more relevant.
7 P’s of Social …
