Thursday, September 24, 2009
» Ad Agencies Take Note, Social Media Metrics Neglected by Most
What gets measured gets improved... especially in social media
by David Currie
This is an interesting post by Michael Gass in regard to social media ROI measurement. He states that: Metrics are an important component for the use of social media for your agency as well as for your clients. Especially measuring for ROI in regards to the amount of time that must be invested. You would think this would be a no brainer. But according to a recent a survey by Mzinga and Babson Executive Education, a whopping 84% of …
