Monday, August 24, 2009
» Ad Agency New Business Top Brass Buys-in
Tips for Getting Senior Management Buy-In for Proactive New Business
by David Currie
It’s no secret that ad agencies that have historically relied on reactive new business methodologies have found the past few quarters a little disturbing, as it’s hard to forecast when the phone might ring, or when that treasured RFP pop’s into your inbox.
This morning I met with the VP of Business Development for a large interactive agency in Chicago who expressed her frustrations with trying to make the internal shift from a reactive methodology (which is …
