The New Business Dingo

I see my fair share of new business teams, both the good and one's that provide an opportunity for improvement… most days. So you can imagine my pleasant surprise when I sat in on a talk titled "The Good, the Bad, and the Ugly: How PJA Built a Three-Year Winning Streak (in Good Times and Bad)." at the Mirren New Business Conference back in April.

What I loved about their speech was the fact that they knew exactly who they were, …

» Read on...

Resistance to change is nothing new. Resistance to an investment in social media by agencies for new business therefore shouldn't be a surprise when we think back to the challenges of simply getting over the hurdle of the introduction of computers, the adoption of the web and even email.

Stephanie Holland, President - Holland + Holland Advertising presented "Getting Ad Agency Buy-In for Social Media Success" at the social media » Read on...

Believe it or not, you can grow your agency through social media.

Putting together a social media strategy for your agency however can be a daunting task, so much to learn, so many applications and content sources to review. I’m often asked by my clients a few of the big ones…

 - “Do we really need a social media presence and strategy?”
 - “How do you make money from Social Media as an agency anyway?”

Like anything, this is a learning process, and as I’ve …

» Read on...