The New Business Dingo

Can analyzing the numbers really help with proactive ad agency new business?  You bet.

At the Mirren New Business Conference this year I spoke on the topic “How to get prospects on the phone when no one is answering”, which essentially outlined the seven steps for agencies to build a proactive, metrics based new business strategy, rather than the ad-hoc cold-call based approach many continue to employ.

At the core of this …

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This is an interesting post by Michael Gass in regard to social media ROI measurement. He states that: Metrics are an important component for the use of social media for your agency as well as for your clients. Especially measuring for ROI in regards to the amount of time that must be invested. You would think this would be a no brainer. But according to a recent a survey by Mzinga and Babson Executive Education, a whopping 84% of …

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Aboriginal tribesman, through tens of thousands of years of refinement developed custom tools for specialist application to be more efficient hunters; see Boomerang and the lesser known Woomera.

Ad Agency new business hunters today have the same opportunity to utilize customized tools designed to increase their efficiency in the pursuit of their agency new business prey.

Many believe that Microsoft Excel is a satisfactory new business tool for …

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