Thursday, December 09, 2010
» Execute On Client Expectations To Consistently Create Ad Agency New Business
Execute well for growth
by David Currie
Jason Fried and David Heinemeier Hansson, authors of REWORK, write: "The original pitch idea is such a small part of business that it's almost negligible. The real question is how you execute."
How you execute your business is critical to new business.
Think about it: How successful will your new business machine be if you have an account management team that continually fails to meet client expectations? If they're missing deadlines, promising one thing and delivering another, dealing with situations poorly, or communicating …
Brent Hodgins of 
At 
The following pledge (
Reading 
I’ve posted plenty of thoughts around the ongoing new business challenges that agencies face, but there is none more frustrating to hear each day than the one that is so simple to identify and ultimately to solve – ‘right fitting’ people for positions.
I just got off my third call of the day where an agency principle stated that they’ve stopped all of their new business prospecting for the year because of the holidays. I beg your pardon?
Jim Smith, Chairman/Chief Cook & Bottlewasher of 
It's sometimes hard enough to lead new business directors who work a few feet away, let alone outsourced contractors with a different end game and who are in many cases hundreds, if not thousands of miles away. Such is the experience of a distraught agency owner who contacted me last week.
You wouldn’t ask a 
