Ad Agency New Business Top Brass Buys-in

by David Currie  |   published on August 24, 2009

ManagementIt’s no secret that ad agencies that have historically relied on reactive new business methodologies have found the past few quarters a little disturbing, as it’s hard to forecast when the phone might ring, or when that treasured RFP pop’s into your inbox.

This morning I met with the VP of Business Development for a large interactive agency in Chicago who expressed her frustrations with trying to make the internal shift from a reactive methodology (which is …

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