An Ad Agency’s Rationale for Not Doing Proactive New Business

by David Currie  |   published on August 03, 2009

Stop Making ExcusesExcuses. There are usaully plenty of them around proactive new business in agencies; why a more dedicated effort hasn't been undertaken, and when one was undertaken, why it saw only limited success.

As you'd imagine, I hear more than most during Catapult workshops and new client partnership meetings, so I thought I'd shed a little light on the matter.

Last month Todd Knutson wrote a post on …

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