The New Business Dingo

I finished a call last night with one of our most successful clients, and during the call the CEO asked a very interesting question,
“Why are we seeing more success with Catapult than your average client? We appear to be exceeding the norm curve.”

Now, of course I’m thrilled to be asked the question, and my initial response was to suggest that the higher levels of success are due to a highly defined offer and positioning to the target audience, ongoing planning, and the …

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