Friday, January 22, 2010
» Direct Mail Back for Ad Agency Lead Generation?
New Business Intel Blog Raises Interesting Question
by David Currie
Reading New Business Intel this week, Todd Knutson raised an interesting point about the role of direct mail in this digital age for new business. I'm sharing his post below, and I'd have to agree that given the right circumstances, a highly targeted and relevant message, traditional direct mail can be highly effective as a part of a larger communications / …
