Wednesday, December 08, 2010
» Learning From RFP Responses That Don’t Make the Cut
Some clients provide candid feedback
by David Currie
Does your ad agency's new business team learn something every time an RFP submission doesn't get you to the next round? Is every RFP better than the one before? Some rejection letters provide insightful feedback that an agency can use to improve future RFP responses and make it to the finals more often.
Here's the second sentence of a rejection letter that I recently read: "Reading through the submitted RFPs compelled our team to hold significant internal conversations surrounding the importance and priority of agency …
