The New Business Dingo

Many new business programs start getting sluggish during the hight of the holidays. Prospecting for new business can feel pretty unappealing, and as the allure of celebrations start and the clock moves towards 5:00 pm. It's pretty easy to start thinking about office parties, and sipping a cocktail (perhaps one with an umbrella).

Unfortunately, working less on ad agency new business will not yield more new clients. Nor will it get help you become a more effective new business person.

As Malcom Gladwell discusses …

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