Thursday, March 25, 2010
» Your guide for marketing to marketers
Not all CMOs are created equal as targets for ad agency new business
by David Currie
At Catapult New Busness we're always interested perspectives from agencies. The following post is by Robyn Freye of Geary Interactive and provides some solid insight above and beyond Sales 101 to consider when formulating your new business outreach program.
As marketing strategies and tactics have evolved and budgets have diminished, chief marketing officers have grown increasingly accountable for their digital budgets. There aren't any …
